Wondering if guest posting is really worth your time and effort? The main reasons businesses choose to create guest posts are to increase website traffic and improve website rankings on Google.
In fact, guest posting is a type of link building that is becoming very popular and is a great way to get your website and brand noticed on the internet.
But how long does it really take to see the benefits of guest posting? Many people look for immediate results. But, that’s not always how it works. So, let’s dive deeper into this topic and discuss what you need to know.
When will guest posting improve traffic and rankings?
When you spend time writing guest posts, you want to know how long it will take for them to start working. In other words, many people want to see an immediate increase in website traffic and find themselves at the top of Google search results the next day.
But that’s not realistic and it’s important to remember that there isn’t one thing you do that will make it happen overnight.
It’s true that a guest post can have a quick and positive impact on your business. But guest posts can take longer to create some buzz. The key is to be patient and consistent with guest posting. There is no definitive answer as to how long it will be before you see results.
You should focus on creating quality and relevant content as well as guest posting regularly. On average, it can take around two to six weeks to start seeing some results. but, there are so many factors that will depend on this success. For example, this could include:
- The relevance of the content to the website.
- how interesting to read the post
- How natural is the link
- How many guest posts do you create?
Of course, it’s no secret that entrepreneurs work long hours and are busy with tasks all the time. So, you might be thinking that you don’t have the time or energy to devote to guest posting long-term.
The good news is that this doesn’t mean you have to stop writing content for guest posts. Instead, you can choose a guest posting agency, which will take care of this task for you.
You can check out https://linkplicity.io/ and how this could work for your business. The process is simple, and an in-house team will help you create blog posts that work well for your brand. You are still kept informed with a report so you can know everything about guest posting.
What can make guest posts more successful?
There are a few factors that will help guest posts improve your rankings and increase traffic faster. Let’s take a look at them.
Write relevant content
First of all, when writing guest posts, it is very important that you write for the website you are posting on and not for your business. After all, you want the audience on that site to read your post. For example, if you have a cupcake business, you will benefit from writing a food blog.
You won’t get the same results if you post on a shoe site. Therefore, you need to make sure that you are creating relevant content that your audience will want to read. This will make it more likely that they will click on the link to your site.
Choose evergreen topic
Of course, there is a lot of temptation to write about trending topics and content that is popular right now. This can be fun and interesting, as well as a way to take advantage of a rapid increase in traffic.
But, this is not always the best idea in the long run. In particular, when this topic stops trending, it won’t enjoy the same level of traffic. So sometimes it’s better to write about perennial topics.
In other words, these are going to be topics that people will keep coming back to, no matter what time of year or what’s going on in the world.
The Position of the Link
Do you know the best places to put a link in your content? Believe it or not, you have to think about where you are going to place the link for your business.
For example, it is better to place the link at the top of your content rather than at the bottom. Also, you want to make sure the link is actually in the post content. This is opposed to an author bio or headline.