Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2021. Why? Because it is one of the few marketing strategies that can increase your sales without spending more on advertising and content marketing. What is Conversion…Read more
As the web becomes more visual and interactive, standing out and being remembered becomes increasingly difficult. Visual content can certainly increase brand engagement and memorization, but only if it creates an effective visual marketing strategy. First of all, you should…Read more
The short answer is six months to a year. The long answer is: it depends. In the early 2000s, ranking on Google was pretty easy. You just added your main keywords to the title, URL, and body of the content,…Read more
It’s no secret that posting blog posts or articles on your business website are a great way to create the content you need to improve your site’s SEO strategy and connect with your audience on a more personal level. Many…Read more
What if I told you can rank on the first page of Google search results for thousands of keywords? I guess you would first ask how much it would cost. The answer is not much. The more material you provide…Read more
“Website security” – let’s be honest: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest website security trends? Businesses may be spending billions…Read more
Is your website getting a lot of traffic, but not enough leads? Most importantly, aren’t leads converting into actual sales? If you answered “yes” to the above questions, the problem may be “quality traffic”. Read on to find out how…Read more
How to Use Google Keyword Planner to Create Epic ContentRead more
Are you spending money on ad campaigns that never seem to work? Low ROI isn’t just a custom metric. If you don’t generate as much (or more) cash than you spend on your campaigns, it is not a sustainable way…Read more
One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content you already have. In other words, focus on increasing your click-through rates. What is click-through rate (CTR)? Click-through…Read more