You may have heard that if you want to drive more traffic to your site, you need to build backlinks. If you haven’t heard that before, it’s because there are some misconceptions about why it works and how best to go about doing this. I’ll explain what I mean by “backlink strategy” and why it’s important, but first let’s talk about why your backlink profile should be clean and up-to-date.
Clean Up Your Profile
One of the most important things you can do to reclaim lost backlinks is to clean up your profile. Here are some tips on how:
Make sure your profile is up-to-date, complete, and relevant. This includes making sure that all of the information about yourself is accurate and current. If there’s anything wrong with it—a misspelled name or an incorrect location—don’t hesitate to fix it!
Make sure it matches what Google sees when they crawl through their search engine indexing process (this happens every time someone visits a webpage). If they see something different than what’s stated in this article, then there’s probably something wrong with how much content has been added since the last time Google checked out this site/page/domain – so fix it now before things get worse!
Cross-Link Between Profiles
Cross-link between profiles. If you have multiple profiles, then it’s important to cross-link between them. This can be done in the following ways:
Link to your own content on other profiles (e.g., my profile has a link back to my blog). This will help build trust with other users and make sure that they know where “your stuff” is located on the Internet.
Link back directly from another user’s profile by adding a link at the end of their post or content (e.g., “Click here for more information about me!”)
Check Your Backlinks
Check your backlinks.
If you want to find out if any of your content has been linked to other websites, it’s important to check the links themselves. The easiest way is with a tool like Ahrefs or MajesticSEO, but sometimes those can be overwhelming if you’re just looking at one page of results from each site.
To make things easier on yourself and more precise, I recommend using an extension like Ahrefs Site Explorer (which I use personally). This extension makes it easy for me—and anyone else who uses it—to see which pages on our sites have been linked back too many times.
Remove Duplicate Links
Use a tool like Ahrefs or Majestic to find duplicate links.
Remove any that are not useful.
If you can’t remove them, try to change the anchor text of your links so they don’t point back at you anymore (and remember: if you change the anchor text of a link from one domain name to another, then Google will consider that as an external link).
Don’t worry about removing all of your backlinks; just keep track of which ones aren’t useful for anything and get rid of those!
It’s important to look at your backlink profile, and make sure it’s up to date.
It’s important to look at your backlink profile, and make sure it’s up to date.
There are several things you should be aware of when checking the health of your backlinks:
Make sure they’re all fresh (no more than six months old). If they were created before that time frame, they can be considered stale and removed from Google’s index without penalty.
Check for canonicalization errors in any links pointing back to you—this is where one page gives another page with a different domain authority link value instead of just using their own name as the anchor text. For example, if someone has written an article about how to use widgets on WordPress sites, but their own website uses a widget called “Widget Name” then this is an issue because Google considers this kind of thing spammy – so if you see something like this happening around 100 times across multiple websites under one account then there may be some other problems going on behind the scenes!
Conclusion
So, there you have it. Now you know how to reclaim lost backlinks and why it’s important.