Building a thriving YouTube channel can be challenging. There are around 500 hours of video uploaded to the platform every minute. With so much content available, users are spoiled for choice.
But it doesn’t have to be that way. There are a few simple things you can do to increase your views and get the audience you deserve. The best place to start is by looking at how you promote your channel. After all, people can’t watch a video if they don’t know it exists. Let’s look at some of the best ways to promote your YouTube channel.
Use strong thumbnails
Your thumbnail is the first thing a user will see when viewing your content. Remember, you don’t have a lot of time to convince your audience that your content is worth watching. If you don’t get their attention, they will skip your video.
There are many techniques you can use to create an attractive thumbnail. For example, you can use bright colors. You can also use text or a suggestive pose. It can help to look at other successful YouTubers in your niche and get inspired by what they’re doing.
Use an attractive title
You should use a catchy title that draws people to the video. There are dozens of ways to do this. But one of the most common questions is asking a question.
You can also give them an intriguing statement. Most importantly, it makes the viewer want to learn more about the topic. It may take a bit of trial and error to find out which titles give the best results.
Use keywords
A key part of YouTube marketing is being able to use the algorithm to your advantage. Therefore, you may want to consider the tags you are using for your videos. This determines the type of people who will see your content.
The best way to find relevant tags is to do a research analysis. This ensures that you are targeting popular keywords. The best way to do this is by searching for terms related to your topic.
This will give you a list of suggested keywords. You can use these keywords as part of the metadata. You can also work them in the description of the video. Ideally, they will appear in the first 100 to 150 words.
When done effectively, these YouTube marketing tactics can help your video show up when people search for a topic on Google. If you can do that, the number of views you get will increase rapidly.
Encourage interaction
Exactly how YouTube’s algorithm works remains a mystery. However, there are a few elements to consider when deciding what content to promote. One of the most important factors is how people interact with your videos.
If you get a lot of likes and comments, it tells the algorithm that people like what you’re doing. Then recommend your videos to a larger audience. So remember to remind people to like, comment, and subscribe at the end of each video. It can also help to chat with your fans in the comments section and answer questions and encourage discussion.
Link to similar videos
Getting someone to click on your video can be difficult. However, keeping them in the channel is even more difficult. One of the best ways to do this is by creating a video playlist. Group videos on the same topic. Often when someone clicks on one of these playlists, they will most likely see it all.
Another way to get people to see similar content is to embed it in your video. You can choose when these links appear, so they appear at the most relevant time. This is an effective form of social media marketing as it links to external resources such as your business website.
Make More Evergreen Videos
It is good to comment on contemporary issues. But you should try to make a good base of evergreen content, especially if you are just starting the channel. These videos will remain relevant for years to come. This is how most viewers will find out about your channel, and it will usually rank fairly high in search.
There are many types of evergreen videos that you can explore. The most popular ones are based on how-to guides, compilations of statistics, or breakdowns of complex topics.
Keep an eye on trends
One of the best ways to attract more attention to your content is to take advantage of some trends that are already popular. There are many ways to do this. You can participate in a viral challenge. Or you can talk about a popular topic.
You can also create themed content for certain times of the year. A great example of this is creating content related to Christmas. You can also enjoy other times of the year, such as the Chinese New Year. When creating trending content, it’s important to think outside the box.
Run a YouTube ad campaign
If you’re having a hard time gaining traction on your channel, you may want to turn to YouTube marketing. You can buy ads that will appear before the videos. This is a great way to grab people’s attention and get them to see your content.
There are a few ways to increase the success of this approach. First, you need to get people’s attention. You will have a few seconds before they can skip the video. So get straight to the point.
It is also important to consider where the video will play. Ideally, it should be placed before similar content in your niche. This means that people are already interested in what you are talking about. Many people use a social media agency to help them decide how best to use their resources.
Use a social media marketing company
Finally, it might be a good idea to turn to a social media marketing agency for help. They are in the best position to help you find success online. Often this will involve using some of the tactics we have discussed in this article. For example, they will be able to help you develop a strong social media presence. They can also help you develop YouTube ads.
They will also be able to help you optimize your channel. They can help you find which keywords to use. A good social media marketing agency will be able to take care of the metadata. This increases the chances of your videos showing up in Google searches.
Conclusion
Starting a YouTube channel can be a daunting process. When you’re just starting out, it can take a while to build an audience. However, there are many ways to increase the number of visits.
You can try changing the way you title your videos, change the thumbnail, or promote them on social media. Before long, the views will start pouring in and your subscriber base will grow.
Which trick do you like the most? Share with us in the comment.