2024 Social Media Image Sizes Cheat Sheet. The Complete Guide

Is the landscape a better image format than a square image? Or should you choose a vertical image? Get answers to all your questions in this quick and comprehensive guide to recommended image sizes on Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and Tik Tok.

You don’t need to be told how important your social media images are.

In fact, a recent survey found that 36% of marketers plan to spend more than a third of their budget on visual content alone. The volume and quality of social media images your brand needs to compete with also continue to increase in 2024.

That’s why we’ve put together the latest and most up-to-date social media image sizes in this handy guide.

Below, we’ll list the best image sizes for Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Tik Tok.

So here is the optimal image size to create graphics for social media sites:

Facebook

Even as the world’s most popular network, Facebook has been becoming more and more visual in character, and increasingly focused on mobile devices.

However, it is still a “social” social network, so it is recommended that professional users avoid excessive marketing or the generation of products with images.

Instead, try to convey the human side of your brand, and like all networks here, use the best resolution possible and shoot to get the best dimensions for Facebook posts.

2020 Social Media Image Sizes Cheat Sheet. The Complete Guide

Recommended Facebook image sizes:

Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 462
Facebook link image size: 1200 x 630
Facebook image post size: 1200 x 630
Facebook event image size: 1920 x 1080
Facebook video size: 1280 x 720
Maximum Facebook video length: 240 minutes
Facebook ad size: 1200 x 628
Facebook video ad size: 1280 x 720
Facebook Story ad size: 1080 x 1920
Facebook group cover image size: 1640 x 922
Facebook messenger image ad size: 1200 x 628

Pro tip: Public attention span is extremely low in social terms, so try to keep Facebook videos as short as possible. Although the maximum length of the video is 240 minutes, Facebook recommends keeping them in just 15 seconds.

Instagram

A visual network from the start, Instagram is where marketers can surrender to their interior photographer and filmmaker. Lately, Instagram Stories is attracting all the attention, but you can still easily win eyes with static images – one tip here is to use filters.

Be sure to use all three available orientations (square, landscape, and portrait) and compose your photos accordingly. However, keep in mind that this variety also makes it crucial to use the correct dimensions of Instagram posts.

Recommended Instagram image sizes:

Instagram profile picture size: 110 x 110
Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Instagram Stories size: 1080 x 1920
Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
Maximum Instagram video length: 60 seconds
Minimum Instagram image ad size: 500 pixels wide
Instagram photo thumbnails: 161 x 161
Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
Instagram IGTV video size: 1080 x 1920

Pro tip:

We recommend using square and vertical formats when posting to Facebook and Instagram (organic and paid). Why? Because this maximizes the space it occupies in the sources, since most people use the phone to navigate these channels.

Twitter

Gone are the days when your expressive comments were enough to make you notice on Twitter. Image tweets are retweeted 150% more than those without. Here you need stunning images to stand out in a fast-moving news feed. Easy-to-read but information-packed infographics are one of the visual tactics that brands can use to increase engagement.

Recommended Twitter image sizes:

Twitter profile picture size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1024 x 512
Twitter card image size: 1200 x 628
Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Maximum Twitter video length: 140 seconds
Twitter ad size (image): 800 x 428
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)

Many companies make the mistake that LinkedIn is the boring professional network, where their profiles don’t need the wow factor of others. While it is true that brand loyalty and clarity are the most important elements here, a wonderfully transformed LinkedIn profile is a valuable asset and business card for your brand.

Look for polished images with the highest resolution. If recruiting is a goal, use the space in your image to show the best side of your company.

Youtube

Since 2019, YouTube has been the second most popular social media channel for companies to share video content. Marketing specialists must meet the video requirements to perform well on this channel now, more than ever. While video resolution and length are very (extremely) important, you should also pay attention to small details, such as the size of your profile picture, channel cover, etc., to capture the attention of the public in the time they go to your YouTube page.

Recommended YouTube image sizes:

YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
YouTube Display ads: 300 x 250
YouTube Overlay ads: 480 x 60
YouTube Companion banner ads: 300 x 250 pixels
YouTube Skippable video ads length: 6 – 20 seconds
YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
YouTube Bumper video ads length: 6 seconds
YouTube Standard video: 1280 x 760 pixels

Pinterest is about images. Around 250 million people use Pinterest each month to discover trends and find inspiration. When it comes to Pinterest images, you should think about verticals, as this format was designed to fit tall images rather than large ones.

Recommended Pinterest Image Sizes:

Pinterest Profile picture: 165 x 165
Pinterest Board Display image: 222 x 150
Pinterest Standard Pin size: Vertical images 1000 x 1500
Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

Tik Tok

Tik Tok is the latest video sharing app that people are looking for. Not just people, brands also joined the movement to attract and reach a new audience. While there aren’t many options or formats for uploading videos to Tik Tok, brands should know the basics before trying the app.

Recommended Tik Tok image sizes:

Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
Tik Tok Profile photo 200 x 200