Are you spending money on ad campaigns that never seem to work? Low ROI isn’t just a custom metric. If you don’t generate as much (or more) cash than you spend on your campaigns, it is not a sustainable way…Read more
One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content you already have. In other words, focus on increasing your click-through rates. What is click-through rate (CTR)? Click-through…Read more
With so many competitors posting every day, there’s a big question every blogger asks: How do you make your post stand out and grab readers’ attention? The answer to that is simple. If you want your blog to stand out, you…Read more
Headlines are the lifeblood of your content. You may have the best blog post in the world, but if your Headlines doesn’t do it justice, you’ll suffer from a lack of likes, shares, and comments, not to mention readers. According to Copyblogger:…Read more
It’s no secret that posting quality content regularly is one of the best ways to generate leads. But what does “regular base” really mean? For some businesses, scheduling one blog post per month meets these criteria, while others produce multiple…Read more
Marketing a business on Twitter can be tricky. With 330 million monthly active users posting 500 million tweets a day, it’s easy to get lost in the confusion. Not only that, but the average life of a tweet is estimated…Read more
In our modern world, social media is now one of the first places where many customers interact with businesses. But what’s really interesting to note is that social media now has a huge influence on consumer search behavior as well,…Read more
When it comes to improving your website SEO, most tips include a call to focus on link building. There’s a good reason for this – it works great for some people (usually people who say it needs to be done).…Read more
WordPress content locker plugins can be a very effective tool to make your WordPress blog a success. You can hide some of your content with these plugins and make them available when your users help you with predefined actions. It…Read more
In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query? A keyword is like the Platonic ideal of a…Read more
